“Tens of millions” watch Borat: Subsequent moviefilm

During its opening weekend, tens of millions of customers around the world streamed Sacha Baron Cohen’s Provocative Satire Borat Subsequent Moviefilm, resulting in huge engagement on the service

Amazon Studios’ global tentpole original movie, Borat Subsequent Moviefilm, premiered last weekend to great success. During its opening weekend it was streamed by tens of millions of customers. Within the first few hours of the watch party on Thursday night, a million plus fans tuned in to interact live with Borat himself and participate in a dance party with fans around the world.

Jennifer Salke, Head of Amazon Studios said:

“Sacha has masterfully created one of the most well-received films of these unprecedented times – showcasing some of the best and the worst of us, wrapped in one outrageous moment after another. But at its core, Borat 2 is a heartwarming story of a father-daughter relationship and of female empowerment seen through a hysterical, satirical lens. With the tremendous launch of this global, tentpole movie, it’s clear our customers around the world want content that is both relevant and entertaining.” 

As one of the most important and popular artists working today, Sacha Baron Cohen’s film has been championed on social media by some of the most influential talent today including – Ariana Grande, Katy Perry, Seth Rogen, Taika Waititi, Kim Kardashian, Drake, Josh Gad, Amy Schumer and many more.

In the lead up to the film’s release on Friday, October 23, Prime Video coordinated massive stunts and activities around the world. The global stunts included enormous Borat balloons floating down the Thames in London, the Hudson River in New York, Toronto’s Harbourfront and Praia do Arpoador in Rio. In Sydney, Bondi Beach was transformed into “Borat Beach” with the help of Borat lookalikes dressed in “maskinis.”

Earlier in the week, fans were surprised with a branded content live stream on Twitch. Currently viewed by more than 1 million viewers, it is this year’s highest live viewership of any branded stream on the platform. The day prior to launch Prime Video hosted a global watch and dance party with Borat – which was so popular it crashed the virtual party site.

Borat Subsequent Moviefilm is currently Certified Fresh on Rotten Tomatoes with 85%. Read our review here.

With currently over 150 million Prime members globally, Prime Video is one of the many benefits included with a Prime membership. Prime Video offers customers a vast collection of TV shows, movies, and sports— all available to watch on hundreds of compatible devices.

Review-Borat: subsequent Moviefilm: Delivery of Prodigious Bribe to American Regime for Make Benefit Once Glorious Nation of Kazakhstan

It’s hard to believe it’s been 14 years since ‘Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan’ took the world by storm. In a time when things have changed so much, Borat’s return in the sequel ‘Borat Subsequent Moviefilm: Delivery of Prodigious Bribe to American Regime for Make Benefit Once Glorious Nation of Kazakhstan’ might be just what we need to cut through the noise and see ourselves for who we really are.

The film begins with Kazakhstan’s fourth most celebrity, Borat Sagdiyev, doing hard labour in a gulag. After the first film, his fame brought shame and ridicule to his country, causing exports of potassium and pubis to plummet. Borat became a pariah, with all but one of his children despising him. Premier Nazarbayev offers him one last chance to redeem himself by travelling to America and delivering a gift to Vice President Mike Pence: Johnny the monkey.

But how does a sequel mockumentary work when the entire world knows the character? Spectacularly, it turns out. The film mostly follows the same plot structure as the first, with Borat and his daughter Tutar travelling together, having a falling out, and then reuniting. Cohen plays Borat in disguise for most of the film, with newcomer Maria Bakalova delivering an excellent performance as Tutar.

Cohen’s dedication to method acting is evident in his staying in character for five days straight while filming. He’s easily the Peter Sellers of our time, and his chemistry with Bakalova makes their father-daughter relationship completely believable. What follows is a cutting satire of our modern-day lives mixed with a heartwarming family narrative.

Borat and Tutar’s antics get people to reveal they’re true colours in hilarious and disturbing ways. When Borat casually asks a store owner if a can of propane would gas 20 Gypsies, the store owner replies with “maybe the bigger one.” He also happily puts Tutar in a cage. However, because Borat is in disguise so much, certain scenes can feel more like Cohen’s ‘Who is America?’ than a straight-up Borat sequel.

Like the first film, this sequel gleefully basks in its very un-PC humour, but that’s part of what makes it work so well. It’s a serious work of social criticism that might just get us all reevaluating how we think about racism, bigotry, and sexism. Is it offensive? Yes. But if you’re easily offended, maybe this film isn’t for you.

Exclusively on Amazon Prime Video on Friday, October 23, 2020

Trailer-Borat:Subsequent moviefilm

Below is the trailer for the upcoming sequel to the 2006 hit, Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan.

In the sequel, Borat again travels to America seeking redemption for the shame he brought Kazakhstan with the last film.

The sequel was shot in secret over the summer. Fans wondered what was happening, when Cohen was seen driving as Borat in June.

The original “Borat” was a box office smash in 2006, grossing over $260 million worldwide. Sacha Baron Cohen won the Golden Globe for Best Actor in a Motion Picture Comedy or Musical.

Film to Launch Globally on October 23rd Exclusively on Amazon Prime Video

Sacha Baron Cohen takes a dig at the lack of diversity 

The lack of diversity in the entertainment industry has been a problem for a while, but things escalated this year after the nominations for the 2016 Oscar’s were announced. 

None of the people nominated for Best Actor, Best Actress, Best Supporting Actor, or Best Supporting Actress at the Academy Awards were people of colour. The hashtag #OscarsSoWhite started trending immediately.

At tonight’s BAFTA awards, Sacha Baron Cohen took to the stage and took a stab at the problem.

He said:

“The main reason I agreed to present at this awards ceremony is that BAFTA has shown none of the discrimination and prejudice which is so shamefully on display at the Oscars. It gives me great pride that every year BAFTA makes sure that one of the lead actress nominees is a dame Dench…Smith. The nomination for best white actress goes to…”