In a recent appearance at the Morgan Stanley Technology, Media and Telecom Conference, Disney CEO Bob Iger spoke about the future of the company’s tentpole brands.
As a doting father would refer to his children, Iger expressed his fondness for all of the company’s brands.
However, he did acknowledge that the underwhelming box office performance of the 2018 standalone Star Wars film, Solo, gave the executives some pause about the franchise’s future.
The high frequency of releases may have been the culprit. Iger assured fans that Disney is still committed to developing Star Wars films but emphasised the importance of taking a cautious approach to ensure quality.
He highlighted the success of series based on Star Wars mythology, such as The Mandalorian and Andor, as a testament to the company’s continued commitment to the franchise.