Since their return to TV screens in October 2012 in Nickelodeon’s new animated series, Turtle fever has swept the UK. Latest figures now reveal that the Teenage Mutant Ninja Turtles are the official Number 1 new property.
An integral part of the Turtle phenomenon, the hugely popular Teenage Mutant Ninja Turtle action figures are 3rd Action Figure Brand YTD following outstanding 2013 sales.
Firmly cementing their place as the number one choice for kids, the Turtle figures also held onto their position as top of the Action Figure Super Category after another phenomenal month. The Action figures were also the 7th bestselling line by value in the total toy market.
Having made it into fifth position in the Super Category, the innovative PowerFX figures have proved a huge hit with kids across the country. Due to the exceptional popularity, the figures will continue to feature as part of the Autumn/Winter collection in a bid to meet consumer demand. The range extension will supported by continued TV advertising.
Indicating high demand and unprecedented popularity for the entire Turtles range, the whole GP Flair, Turtles line performed exceptionally well. In the Accessories and Playsets category the toys claim three of the top five spots with the hugely popular Shell Raiser reigning in pole position for the second consecutive month. It’s also evident that kids are continuing to enjoy bringing their favourite Turtle to life with imaginative play, as the Ninja Combat Gear is once again 1st in the Role Play category.
Nic Aldridge, Marketing Director at Flair Leisure Products, comment: “We are absolutely thrilled with the latest set of results, which clearly show that the Turtles toys really are beginning to dominate the UK toy market. With the TV series now on ITV and CITV, we foresee the popularity gaining considerable pace as the Turtles are introduced to a whole new audience.
“As we prepare to extend the toy range even further with a number of new waves of product launches throughout the year, these latest results have given us every confidence that Turtles’ popularity will continue to soar as the phenomenon continues.”