WARNING: Embargoed for publication until 12:00:00 on 04/04/2016 - Programme Name: Class - TX: 04/04/2016 - Episode: Class - casting announcement (No. n/a) - Picture Shows: **STRICTLY EMBARGOED UNTIL 12 NOON ON MONDAY 4TH APRIL** Vivian Oparah, Greg Austin, Sophie Hopkins, Fady Elsayed, Katherine Kelly - (C) BBC - Photographer: Ray Burmiston

Some thoughts on the way the BBC handled Class

It’s no secret the Doctor Who spin-off hardly broke ratings records, when it premiered on the IPlayer a few months ago.
It’s recent terrestrial broadcast didn’t fair much better either, pulling in just 0.94 million when it aired on BBC One earlier this week.

Even though it did manage to build a fanbase. A second series looks unlikely. Members of the cast have even been retweeting a petition for a new series.

I thought I’d take this opportunity to look at the way the BBC handled the show.

From announcement to broadcast, the BBC have handled the show rather poorly.
I mean, logistically speaking. Who in their right mind launches a spin-off show, that doesn’t feature pre-existing characters (in a lead role), when the main show has been off the air for a year?

Yes, I know Star Trek did shows set in the same universe.
As did CSI, but those were different. Those were expansions on already familiar concepts. If you call a show CSI:Miami, there’s instant brand recognition, same with Star Trek.

With the upcoming Star Trek:Discovery, we already basically know what to expect. We can guess the key ingredients.

Just what is Class to the average channel hopper?

When Torchwood launched in 2006, Doctor Who was at its height of popularity. It featured a recognisable character from Doctor Who. There was brand familiarity.

What the BBC have essentially done, is give a Friends spin-off, to a character that never appeared in Friends. Mental.